The Hero Honda Pleasure has made its name in the scooterette's market, being fitted with features meant specifically for the modern woman. Besides its established appeal and glamour, the Hero Honda Pleasure comes with attributes that makes it one of the most convenient and reliable scooterettes in the market. Launched in early 2006, Hero Honda Pleasure has achieved more than 7.5% market share in its category within a year and has become the fastest growing phenomenon in the 75-125 cc gearless scooter market in India. With a marketing message of "Why should boys have all the fun?" this gearless scooter is going places.
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